Management
Corporate management

From our team to our technology to the finished product that reaches the customer, XOUNTS carries the love of music. The heart of XOUNTS beats in Hamburg (Germany), our international presence is in Los Angeles (USA), Houston (USA) and Luxembourg. All important management functions are bundled in the XOUNTS Hamburg GmbH.
XOUNTS was founded by innovators and serial entrepreneurs Frank Otto and Oliver Richter. The two still lead the company together with their management team.
Nice to meet you

Oliver Richter
Founder & CEO
XOUNTS Hamburg GmbH, XOUNTS Inc.
Expert and pioneer of holistic audio system integration, who made his passion to his mission as the founder of ABSOLUTE SOUND and founder and CEO of XOUNTS.
As part of a family of sound innovators (son of Gerhard Richter, founder of DYNAUDIO) Oliver brings his in-born sound design knowledge to the table, combined with decades of innovation and his extraordinary Go2Market Strategy.

Frank Otto
Founder & CEO
XOUNTS Hamburg GmbH
With a lifetime of dedication to music and creativity, Frank is a multimedia and business mastermind with a passion for music. He is a serial entrepreneur and a renowned name in the international music industry. He was a founding partner of the music television channel VIVA, which competed against MTV Europe and was later acquired by MTV. His portfolio includes media companies, a recording studio, radio and TV stations.

Hanno Kröger
CFO
XOUNTS Hamburg GmbH
Hanno is an expert in finance and controlling, starting his career with pwc, he worked for leading cleantech companies for several years before joining XOUNTS. The buzz for precise loudspeakers and the passion to create new structures have led to Hanno’s enthusiastic participation.

Sabine Richter
COO
XOUNTS Hamburg GmbH
Sabine Richter is a passionate and dedicated sales and brand expert with many years of experience in strategic as well as operational sales and product management. Her focus laid on international lifestyle companies and brand suppliers in the field of fashion and interior design.

Marcel Krösser
Project Manager
(Product Development)
Finding true product market fit is indistinguishable from magic. Marcel drives our technological asset and project management forward every day. Marcel started his career at the famous Schwarz Group (LIDL) as regional director. His goal is serving people with the best music experience at home. He is working on improving and developing the technology of our sound system every day.

Benjamin Hermann
Senior Marketing Manager
Benjamin joined the XOUNTS team in 2022 and spends most of his time on finding and creating the best marketing approach for XOUNTS with the best use of resources.
Born and raised in Hamburg, Benjamin values targeted strategies and simple solutions. Early in his career, he held operational roles at a data-driven European unicorn startup for tech, e-commerce and data science.

People behind
xounts
Our excellent employees form the four pillars of our business (management, marketing, operations and finance) and our smart lifestyle products. They all have one thing in common: their passion for XOUNTS as a company and its market innovations.
Appreciation, equal opportunities and tolerance have a high priority at XOUNTS with locations, employees and business partners all over the world. XOUNTS offers various career and training opportunities in order to support the personal and professional development of XOUNTS employees.
Other content
XOUNTS sound systems are made for every situation and can be used for home-entertainment purposes as well as in business environments or at events and for all music genres. This makes it a global and highly scalable lifestyle product with a broad target group – both in B2C and in B2B2C business.
The XOUNTS sound and ambiance system is a unique combination of sound, design and light. The 360° sound technology compared with the powerful subwoofer ensure that every room is flooded with music. Customizable skins and ambiance light round up the perfect concert feeling for your home.